
Roles
Interaction design
UX research
Year
2023
Client
Syngenta Flowers
1
Understand phase
Defining the problem / opportunity space, and decide which questions we need to answer.
2
Explore phase
Based on the insights & opportunities defined in the previous stage, we came up with a future concept of how Syngenta Flowers can best serve their target audience.
3
Materialise phase
We worked together with a development party to ensure all our designs are implemented correctly.
Because of the lack of time, we haven't had the chance to speak directly to Syngenta Flowers customers.
User & business needs